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In the latest in a series of interviews with notable speakers from this October's GDC Online, Eidos Montreal lead writer Mary DeMarle speaks out on the complexities and challenges she faced when working on the critically-acclaimed Deus Ex: Human Revolution.

DeMarle was responsible for the game's storytelling and narrative, and was tasked with crafting a story that could play out in several ways based on a player's actions.

Before joining Eidos Montreal, DeMarle worked on other titles such as Myst III: Exile, Myst IV: Revelation, Homeworld II, Dungeon Siege: Broken Sword, and the a number of titles in the Splinter Cell series.

Here, DeMarle offers a quick look into her writing process in anticipation of her GDC Online talk, "Building the Story-driven Experience of Deus Ex: Human Revolution," which will provide an in-depth look at the robust, branching narrative of the recent cyberpunk shooter.

How did you ensure the game's branching story paths would all coalesce into a cohesive narrative?

Creating a cohesive narrative in a game is never an easy task, especially when you decide to complicate it by enabling player decisions to result in multiple branching paths. The DX:HR production team was able to meet this challenge because of two crucial game design decisions that we made early on.

First, during our conception phase, the core creative team identified "story" as one of the important pillars in a Deus Ex experience. To ensure this pillar received the attention it needed, they then decided to create an in-house narrative design team as an integral part of the game design group. Writers were brought in during conception and present during preproduction to explain the story and cast light on specific story goals for all production departments. They didn't dictate gameplay challenges, artistic or level designs, animations, or scripted events, but they worked with the people who did create these things on a daily basis, to ensure that every aspect of the game presented and/or reflected a cohesive narrative at all times.

The second decision made was to put choice and consequence front and center in the game's design, meaning it had to infuse all aspects of Human Revolution, including its story line. This decision forced us to re-examine our pipelines and ultimately implement some kind of tool that could keep track of branching storylines. Both the tool and the processes we ended up using will be discussed more thoroughly during my GDC Online presentation.

How did you go about writing the game's various story branches? Did you write all the paths first, did you look at player feedback for inspiration, etc?

My approach to writing a game story is to first plot it out conceptually in its entirety, and then break up the story details into varying layers of importance. To do this, I ask myself which details and/or story events are needed to understand the plot in its simplest form, and which details or events can be discovered optionally -- through exploration or via alternate gameplay paths -- to fill out the main plot and make the story richer. Once I know this, I can determine which story-telling vehicle needs to be used to convey each point; be it a forced dialog or cut scene, or a newspaper article or email. I then start writing the story in layers, dealing with all critical path pieces first.

GDC China has revealed the first batch of talks within the show's Global Game Development track, featuring Double Fine's approach to working with Kinect, a quick guide to Agile/Scrum development, and veteran game composer Hitoshi Sakimoto on the business of game audio.

Taking place November 12-14 at the Shanghai Exhibition Center in Shanghai, China, the event will once again serve as the premier game industry event in China, bringing together influential developers from around the world to share ideas, network, and inspire each other to further the game industry in this region.

This year, the show's Main Conference will feature three primary tracks, covering Online Game Development & Business, Global Game Development, and Social Games.

Here are the first talks to be announced so far for the Global Game Development Track:

- In "Rapid Prototyping Techniques for Kinect Game Development," Double Fine Productions' lead technical artist, Drew Skillman, will provide an in-depth look at the studio's approach to implementing motion control in its Kinect-enabled titles. Along the way, Skillman will discuss the company's software setup for rapid prototyping, augmented reality, and some "shader based compositing tricks."

- Elsewhere, Maxwell Peng, senior producer at Taiwanese developer International Games System, will host a session dubbed, "How to Succeed in Game Development With Agile/Scrum," giving developers tips on how to improve and streamline their development pipeline. Peng will outline the challenges and solutions he encountered when using Agile/Scrum, helping developers better understand this approach to game development.

- Finally, Hitoshi Sakimoto, a game audio veteran best known for scoring Final Fantasy Tactics and Final Fantasy XII, will host, "The Business (and Importance!) of Game Audio." Here, Sakimoto will delve into what it takes to make effective game music and sound effects, outlining his experience working in the business of game audio to help developers understand why sound plays a key role in nearly all realms of game development.

As the first in a series of interviews with speakers from this October's GDC Online in Austin, Kabam's VP of product and platform services, Sheridan Hitchens, outlines the benefits of using metrics to guide design decisions for persistent online games.

By analyzing data gathered from its existing games and players, Hitchens says that Kabam can quickly and objectively identify problems and opportunities that arise, allowing the studio to update and develop its games more efficiently.

Prior to joining Kabam (developer of popular social games such as Kingdoms of Camelot and Edgeworld), Hitchens spent four years at casual game developer and publisher PlayFirst, where he oversaw the growth of the company's community, multiplayer, and microtranscation platforms.

Before entering the game industry, he graduated from the University of Cambridge and earned an M.B.A. from the University of California, Berkeley - Walter A. Haas School of Business.

Here, Hitchens provides some insight into Kabam's metrics-focused approach to game development, and offers a glimpse at the topics he will cover in his upcoming GDC Online session, "Data Driven: How Creating a Deeply Analytical Approach Drives Success."

Why does Kabam embrace metrics so heavily? What benefits does this strategy offer?

I think as much as anything it's a cultural norm that's driven from the top; our CEO, COO, CMO, and Chief Product Officer all are very analytical. When you make a pitch, or provide a recommendation, you're expected to have some level of data and analysis to back it up.

But there's more at work than cultural or executive biases. In our view, metrics provide an objective view of performance across a range of functions. Carefully tracking a variety of metrics, enables us to establish measures of success, and alerts us to problems and opportunities quickly. Perhaps just as importantly, it reduces the amount of subjective, "I think/you think" debate that wastes time in meetings and in running a business.

What sort of data do you look at when making internal decisions at the company?

We tend to look at a wide range of data and not just the common acquisition, retention and monetization metrics from marketing and production. We'll spend time looking at customer satisfaction data, ticket volume, even tech ops data to overlay onto our common game metrics to understand problems and identify opportunities.

We also conduct research to understand the continually shifting market; we survey our own players, survey the market, analyze market growth trends and so on.

Game Developers Choice Online Awards organizers have announced that voting for the Game Developers Choice Online Audience Award is now open, encouraging online game fans to vote for their favorite persistent online game from now until 12:00 PT on September 22.

Typically, the winners at the Game Developers Choice Online Awards are chosen by the International Choice Award Network's (ICAN) online division, a group comprised of 400 specially picked, leading game industry creators from the foremost online game companies.

The Audience Award, however, allows anyone to vote for their favorite currently-operating persistent online game, whether it be a subscription MMO, a free-to-play web game, a social network title, or anything else.

To vote, game players should simply enter the name of the game and a valid email address at the Game Developers Choice Online Awards website, and verify their vote via email.

The winner of the Audience Award will be revealed alongside the other award winners at the second annual Game Developers Choice Online Awards, which will run alongside GDC Online in Austin, Texas on the evening of Wednesday, October 12th.

Returning to host the Choice Online Awards this year is Mike Goslin of Mindspark Interactive Network, an online game veteran with experience working with popular virtual worlds including Zwinky.com, Toontown Online, and more.

In addition to the Audience Award, event organizers recently revealed the list of finalists for this year's ceremony, honoring games such as Riot Games' popular League of Legends, Zynga's FrontierVille, and Mojang's indie powerhouse Minecraft.

[Continuing his 'Tales from the Vault' series, official GDC historian Jason Scott debuts landmark videos featuring computer pioneer Danny Hillis, the 2004 Game Design Challenge, AI legend Marvin Minsky, and Peter Molyneux, among many others.]

This has been a long time coming. The past few months of this GDC Vault digitization process have been incredibly slow, especially in regard to this column and giving you new things to check out.

It turns out that rescuing the video and audio from these old tapes has been quite intense, and prone to all sorts of unexpected thrill and chills as I both unearthed rarities and found frustrating dead ends, meaning days of lost work. No history has been lost, of course -- just time, lots of time.

Now, the whole chain of digitization, clean up, compression and prep for the web can be done on a single machine, using a variety of tools (most open-source), which I can push through pretty quickly. It still takes two to three times the length of a tape to prepare it for the web, but it's dependable, and that's what matters.

With a room full of tapes ready to go, I know how the next few months are going to be spent with this material. It's obvious there are gems aplenty in this pile, and filling the GDC archives is going to be a very rewarding project.

So let's drop some GDC history, right?

Not every keynote had to be all about the latest console or the best graphics, and GDC has peppered its lineups over the years with some intellectual heavy-hitters from the academic side, to give everyone another perspective on this things they make.

In 2000, the keynote was Dr. Daniel Hillis (called Danny Hillis in basically every documentation of the event I could find), who was a co-designer of parallel computing, co-founder of Thinking Machines, and a veteran of Walt Disney Imagineering.

His talk, presented here in full, is a one-hour rumination on the importance, nay, the critical aspect of play in scientific and intellectual discovery [GDC Vault free video]. Pulling from his years of interesting with amazing people, Hillis provides us with his thesis on how the games industry can play in the advancement of the human race.

The GDC Vault service is proud to announce that videos and slides from last month's GDC Europe are now available online, including free videos from Ubisoft's Jason VandenBerghe on established IP, wooga CEO Jens Begemann on the implications and future of social games, and indie dev Thomas Grip on the design decisions that fueled the success of Amnesia: The Dark Descent.

Along with these free videos, slides for all of GDC Europe's sessions are now available for free, providing a glimpse into the range of notable topics discussed at the recent show.

The full catalog of video for GDC Europe is also now available to all GDC Vault members, now including All-Access Pass holders for last month's show in Cologne, Germany.

The following lectures are the first highlights to be made available for free from GDC Europe 2011:

- The lively Design track session, "The Magic Gun: Surviving IP Development Through Embracing Your Constraints" features Jason VandenBerghe, the narrative director on Ubisoft's FarCry 3, discussing the ins-and-outs of working with established IP.

No matter how familiar a developer might be with a given license, VandenBerghe encourages developers to embrace these constraints and "revel in what makes your IP different." [GDC Vault free video.]

- Elsewhere in the conference, wooga founder and CEO Jens Begemann gave a keynote titled, "Playing is a Core Human Desire - How Social Games Change the Entertainment Industry," offering insight into the influence of social games on the industry at large.

During this session, social game leader Begemann (Diamond Dash, Magic Land) outlines how social games can coexist with core-focused titles, detailing how and why these games fill a new niche in the ever-evolving games market. [GDC Vault free video]

- The final session to be made available for free is a talk from Amnesia: The Dark Descent developer Thomas Grip, dubbed, "Evoking Emotions and Achieving Success by Breaking All the Rules." Here, Frictional Games' Grip examines the success of his hit indie horror title, noting how the omission of some common horror game tropes made the game far more interesting -- and far more terrifying. [GDC Vault free video]

With roughly 36 hours left until early registration
for October's GDC Online show in Austin, Texas, ends at Midnight EST on
September 1, event organizers have chosen to reveal a handful of new
Main Conference talks, and detail the numerous other speakers,
tutorials, and events present at the show.

Adding to the show's Production track, Gazillion Entertainment's VP of publishing, Dan Fiden, will host "5 Things Core Designers Should Learn from Social Games,"
a lecture that will detail the growing influence of social online
titles on the industry at large. In the Business & Marketing track,
Daniel Block of EVE Online developer CCP will discuss the perils of interrupting marketing for an online game in "What Happens When You Stop Marketing Your MMO?"

The final new session this week is a Design track lecture from industry veteran (Marvel Super Hero Squad) Nikolaus Davidson, who will explore the psychology of spending money in games in "Why We Buy: A Game Designer's Guide To Transactions."

These lectures join a host of other notable talks within the show's main conference, which includes tracks spanning Business & Marketing, Customer Experience, Design, Production, and Programming, as well as a sponsored track on Monetization.

These recently-announced sessions within the Main Conference include Design-focused talks from Riot Games, Loot Drop, and Playdom, CCP and Zynga on designing and managing online games, a look at EA2D/BioWare San Francisco's Dragon Age Legends and Rovio's mega-hit Angry Birds, and much more.

In addition to these Main Conference sessions, PopCap co-founder John Vechey will host a keynote
at the event titled, "Playing Well With Others - How PopCap Creates
Compelling Social Game Experiences," a talk that will provide an inside
look at how mobile and social games have influenced the design
philosophy of the extremely successful casual game studio.