Ben Cousins, Executive Producer of EA DICEâ€™s Battlefield franchise, will deliver a keynote titled, â€œScenes from the Battlefield: The Present and Future of Core and Casual,â€ at this yearâ€™s Paris Game Developers Conference (Paris GDC). Cousins will address the business and consumer trends that have led to the creation of the new Battlefield Heroes service and will share his thoughts on the future crossover of core and casual gamers and the supposed death of the PC as a gaming platform. Paris GDC, the second French edition of the Game Developers Conference, the premier event for developers and publishers in the videogame industry, is scheduled for June 23-24 at the Coeur DÃ©fense Convention Centre in Paris.
As Executive Producer for Battlefield titles at DICE in Stockholm, Sweden, Cousins most recently led the development of Battlefield Heroes, EAâ€™s first â€œPlay 4 Freeâ€ game. Cousins recent history involves work exclusively on digitally delivered entertainment â€“ serving as Creative Director on PlayStation Home, Design Manager for the EyeToy group and Lead Designer for Beats at Sony Computer Entertainment Europe.
â€œThe game industry is in a state of rapid and exciting change today, as developers grapple with adapting to free to play models and bringing gameplay to universal audiences,â€ said Jamil Moledina, Executive Director, GDC Events. â€œBen has a successful history of coaxing our industry into the 21st Century, and we expect that his experiences fomenting evolution with Battlefield Heroes will prove highly illuminating to our audience.â€
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