
GDC Online 2011 Reveals Dragon Age Legends, Super Hero Squad, Kabam Sessions
GDC Online has revealed a new batch of sessions for the upcoming October show, this week featuring a look at EA's social game Dragon Age Legends, a postmortem on Super Hero Squad Online, and a glimpse at Kabam's analytical approach to production.
Taking place Monday, October 10 through Thursday, October 13, 2011 at the Austin Convention Center in Austin, Texas, GDC Online continues as the leading worldwide event dedicated solely to discussing the development and business trends surrounding connected games -- including casual titles, MMOs, virtual worlds, and social networking games.
This year's Main Conference will include tracks on Business & Marketing, Customer Experience, Design, Production, and Programming, as well as a sponsored track on Monetization.
As seen in the event's Schedule Builder, the following lectures are highlights from this year's Main Conference:
- In the Business & Marketing track, Ethan Levy of Electronic Arts will host, "Dragon Age Legends' Road to 100k Likes," a talk outlining the successes and failures of the marketing strategy for the company's social game spinoff.
In this metrics-driven session, Levy will point to Dragon Age Legends' MMO-like beta program, its fully animated trailer, and more to explain why the title was "a game of firsts in the social gaming space."
- Over in the Production track, The Amazing Society co-founders Jay Minn and Jason Robar will reflect on their recently launched Marvel MMO in, "Marvel Super Hero Squad Online Postmortem- An MMO For the Whole Family in Under Two Years." In this lighthearted session, the pair will look back on their experience working with Marvel, developing in Unity, monetizing game content, and much more, offering an inside look at the production of their kid-friendly online game.