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A Week of Game Business & Marketing Lessons

Gain insight into game industry trends, identify business opportunities and network with platforms and developers to explore potential partnerships. Learn the latest approaches to marketing games including user acquisition, community building, and tips to secure coverage from press, streamers, and influencers.

One-Day Summit | Monday | March 18, 2024

Learn how to inspire, build, and maintain user loyalty and enthusiasm through the ups and downs of community opinion and adoption in the Community Management Summit. Hear industry experts share case studies and postmortems on cutting edge community management strategies and learn tips to align your community's needs and interests with your company's goals.

How to Grow Your Game by Fostering Inclusivity and Diversity in Your Gaming Communities

Jaclyn Simmons (Senior Brand Marketing Manager, Capcom)

Andy Wong (Senior Manager, Social Media & Community, Capcom)

Jennifer Zall (Head of Creator Programs, Gamesight)

Kayla Mansell (Manager Global Creator Relations + Marketing, 2K)

Roll Play: The Strategy Behind 'Baldur's Gate 3' On TikTok

Ben M-J (Creative Content Manager, Larian Studios)

Who Manages The (Community) Managers

Astrid Rosemarin (Community Director, Saber Interactive)

Core Concepts Sessions: Business & Marketing

Wednesday-Friday | March 20-22, 2024

The learning continues Wednesday through Friday with Core Concepts presentations. Check out session highlights below.

Take My Money!: Everything You Need to Know to Score Funding

Jason Della Rocca (Co-Founder, Execution Labs)

The Marketing Money Talk: How to Budget Your Indie Game's Promotion Campaign

Thomas Reisenegger (Co-Founder and CEO, Future Friends Games)

All Good Things: Sunsetting Your Game the Right Way

Josh Harrison (Director of Marketing, Velan Studios)



Connecting the Global Game Development Community