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A Week of Game Business & Marketing Lessons

Gain insight into game industry trends, identify business opportunities and network with platforms and developers to explore potential partnerships. Learn the latest approaches to marketing games including user acquisition, community building, and tips to secure coverage from press, streamers, and influencers.

Community Management Summit

One-Day Summit | Monday or Tuesday | March 16-17, 2020

Learn how to inspire, build, and maintain user loyalty and enthusiasm through the ups and downs of community opinion and adoption in the Community Management Summit. Hear industry experts share case studies and postmortems on cutting edge community management strategies and learn tips to align your community's needs and interests with your company's goals.

GDC 2019 highlights include...

Balancing Community and Business: Walking the Tightrope of Needs

Nick van Vugt (Uken Games)

Humanity: Beyond Data in Communities

Linda Carlson (Trion Worlds)

The Care and Feeding of Your Player Experience Team(s)

Tara Brannigan (5CA), Richard Kiernan (Wooga), Stephanie Bayer (Blizzard Entertainment), Stephen Reid (Viveport at HTC)

Core Concepts Sessions: Business & Marketing

Wednesday-Friday | March 18-20, 2020

The learning continues Wednesday through Friday with Core Concepts presentations.

GDC 2019 highlights include...

Common Pitfalls of F2P Development and How to Avoid Them

Mael Novat (Kongregate)

A Deep Dive into the 12 Motivations: Findings from 350,000+ Gamers

Nick Yee (Quantic Foundry)

Decorticating 'Dead Cells': A Business and Marketing Deep Dive

Steve Filby (IndieCatapult & Motion Twin)

 

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Connecting the Global Game Development Community