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Game Business & Marketing

A Week of Game Business & Marketing Lessons

Gain insight into game industry trends, identify business opportunities and network with platforms and developers to explore potential partnerships. Learn the latest approaches to marketing games including user acquisition, community building, and tips to secure coverage from press, streamers, and influencers.

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Community Management Summit

One-Day Summit | Monday | March 20, 2023

Learn how to inspire, build, and maintain user loyalty and enthusiasm through the ups and downs of community opinion and adoption in the Community Management Summit. Hear industry experts share case studies and postmortems on cutting edge community management strategies and learn tips to align your community's needs and interests with your company's goals.

Give Your Players a Voice, They'll Give You a Game

Celia Zimmermann  (SoMe Community Manager, SYBO)

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Core Concepts Sessions: Business & Marketing

Wednesday-Friday | March 22-24, 2023

The learning continues Wednesday through Friday with Core Concepts presentations. Check out session highlights below.

'Wordle': One Year Later

Zoe Bell (Executive Producer, New York Times)

Flopping Successfully: How to Run a Studio Without a Huge Hit

Yngvill Hopen (CEO & Game Director, Henchman & Goon AS)

How 'Cult of the Lamb' Indoctrinated So Many: A Marketing Postmortem

Jared J. Tan (Lead Community Manager, Devolver Digital)

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