Marketing
Building an Incredible Game is Only Half the Battle
Gain insight and practical strategies into how studios of every size are approaching discoverability, community building, game launch, partnerships, and long-term brand growth in today’s competitive landscape. From the first announcement to years after the game has been in market, the Marketing track explores every stage of a game’s journey.
Every Game Needs a Community
Getting onto players’ wishlists is a larger hurdle than ever before, making smart positioning, memorable creative, engaged communities, and compelling marketing strategies have become more integral to become essential game success.
Through the Marketing track, regardless if it’s your first indie title or a large franchise, you’ll learn how teams have successfully connected their games with players who’ll love them.
Past Session Topics
Positioning & Deliverability
Learn the strategy behind how teams have successfully developed their plan to stand out in a crowded market by defining their target audience, refining their game value proposition, and improving visibility across search, storefronts, and player touchpoints.
Building Momentum Past Launch
Get the behind-the-scenes look into how studios coordinate announcements, trailers, wishlists, influencers, press, partnerships, and community activations that generate excitement past release day.
Community & Creator Partnerships
Discover how player fanbase, creator collaboration, and authentic engagement have helped build player advocacy, community support, and creator programs.
Live Games & Player Engagement
Hear how live service teams have kept players engaged through seasonal campaigns, community management, live events, and ongoing communication to strengthen player loyalty.
Data, Insights, & Decision Making
See how marketing teams are utilizing player research, campaign analytics, experimentation, and performance data to optimize campaigns, influence creative decisions, and measure success.
Who Should Attend?
Marketing Professionals Community Managers Social Media Managers Creator & Influencers PR & Communication Publishing Brand Managers Product Marketing Managers Producers Business Development Professionals
Partnerships, Ideas, & Collaboration Opportunities
Inspiration for campaign ideas comes from everywhere, including conversations with your fellow peers.
Meet the people behind successful launches at our networking events, roundtables, community meetups, and throughout the Business Hall.
Marketing Lessons from the Stage
Explore a selection of past GDC sessions to get a taste of the insights, ideas, and real-world lessons you’ll find within the Marketing track.
