Business Hall
Where Deals Happen
The dedicated deal-making environment at GDC Festival of Gaming. Purpose-built spaces for every stage of the partnership process—from first conversations to signed contracts.
For years, the most valuable conversations at GDC have happened in the margins: hallway handshakes, impromptu coffee meetings, deals sketched on napkins. Business Hall makes those moments intentional.
A dedicated environment in Moscone West designed specifically for the business of games, where strategic conversations flow naturally and partnerships are forged with purpose.
Designed Around the Way You Meet
Business Hall partnerships include your choice of space type (Tabletops, Business Meeting Rooms, or Board Rooms), branded presence (digital signage for Meeting Rooms and Board Rooms), access to shared amenities (Serendipity Lounge, Café & Refreshments, reservable meeting tables), and five days of access (Monday–Friday, 9 AM–6 PM; Friday 9 AM–4 PM).
Meeting Table
Reliable Meeting Point for Your GDC Week
Your assigned high-top table in the shared Business Hall meeting area provides a professional home base where thousands of attendees see your company during focused conversations. Includes five days (Monday–Friday), power, and internet.
Best for: Solution providers conducting demos, game studios meeting partners, trade organizations connecting with their community, and anyone needing a consistent, visible meeting location all week.
Meeting Rooms
Enclosed Meeting Space with Branded Digital Presence
Enclosed meeting spaces with branded digital presence. Business Meeting Rooms provide the privacy you need for substantive conversations—partnership discussions, contract negotiations, strategic planning—without sacrificing your brand visibility.
Best for: Publishers meeting with developers, investors conducting due diligence, solution providers closing deals, academic institutions recruiting talent.
Meeting Suites
Elevated Environment for Teams with Packed Meeting Schedules
A 20'×30' private suite on the Business Hall floor with 3 meeting tables, welcome counter, and digital branding. Perfect for managing multiple simultaneous meetings with the energy of the hall and privacy of a dedicated space.
Best for: Publishers coordinating with developers, platform holders conducting back-to-back meetings, solution providers running concurrent demos, and trade organizations hosting member meetings.
Sound-Resistant Boardrooms
Private Space for Your Most Sensitive Negotiations
Complete privacy with ceilings for your most sensitive negotiations. Board Rooms are designed for the conversations that require total confidentiality—funding discussions, M&A talks, executive briefings, and high-stakes partnership agreements.
Best for: Investors and scouts, platform holders, publishers negotiating multi-title deals, enterprise solution providers.
Built for How You Do Business
Business Hall serves the entire games industry ecosystem. Here's how partners in your segment are using the space to make meaningful connections and close deals.
Solution Providers
Connect with the Studios That Need What You Do
You're not here to rent a booth and hope. You're here because the decision-makers—CTOs, technical directors, studio heads, producers—are already at GDC, actively evaluating tools and partners for their next project. Business Hall gives you the environment to demonstrate your platform, answer technical questions, and build the relationships that lead to contracts.
What works: Tabletops for demos and discovery conversations. Business Meeting Rooms for technical deep-dives and commercial discussions. Board Rooms for enterprise deals and multi-year partnerships.
Game Studios
Build Your Team. Build Your Brand. Build Your Audience.
Whether you're in early development (team-building, funding, brand awareness) or approaching launch (testers, influencers, wish list building), Business Hall is where you connect with the partners, publishers, and platforms that make your game happen. Meet investors, pitch publishers, recruit talent, and position your studio as a player shaping the industry's next chapter.
What works: Business Meeting Rooms for publisher pitches and investor meetings. Tabletops for recruiting and brand visibility. Board Rooms for confidential funding discussions.
Trade Organizations
Bring Your Community Together. Position Your Region.
Government agencies, economic development organizations, and industry associations use Business Hall to connect their regional game studios with global partners, investors, and platforms. It's where you position your region as a hub for game development and create the introductions that lead to investment and growth.
What works: Tabletops for regional showcases and community engagement. Business Meeting Rooms for one-on-one partner introductions and investment discussions.
A Full Week of Purpose-Built Meeting Space
Business Hall works because the people you need are already here. Around 20,000 attendees. 300+ partners. 85+ countries. The meetings that take months to line up otherwise—all in walking distance, all in one week.
- Monday–Friday access: Five full days to connect, unlike Festival Hall's three-day window
- Dedicated deal-making environment: No competing noise from expo booths or technical sessions—Business Hall is built for focused conversations
- Serendipity Lounge, Café & Refreshments, Game Changer Lounge: Spaces designed for the unplanned encounters that become partnerships
- Reservable + Dedicated Meeting Tables: Flexible meeting spaces you can book on-demand or claim as your home base
- Registration & Guest Check-In: Streamlined access for your clients and prospects
This isn't exposure. This is proximity to the studios, developers, platforms, and decision-makers building what ships next—and the positioning to influence where the industry goes.
Ready to Make Business Hall Your Home Base?
Pricing and availability vary by space type and package. Let's talk about what makes sense for your goals.
Whether you're exploring options or ready to secure your space, we're here to help you find the right fit. Connect with our partnerships team to discuss availability, pricing, and how Business Hall can support your goals at GDC 2027.