
GDC 2013 reveals F2P Summit featuring Zynga, TinyCo, more
Game Developers Conference 2013 organizers have revealed its new Free to Play Design & Business Summit for the March conference, with TinyCo on using analytics for mobile game improvement, Zynga on why FarmVille won't go away, and more.
The Free to Play Design & Business Summit is just one of eight total Summits that will take place Monday, March 25 and Tuesday, March 26 at the Moscone Center in San Francisco, CA during the first two days of GDC 2013.
Nick Ross of TinyCo, developer of mobile hits such as Tiny Village and Tiny Zoo Friends, will share how to find and exploit data in 'How to Lie with Analytics.' His discussion will include topics that help improve a game's success such as tracking, sampling, and balancing significance versus execution.
Zynga's Mike Perry and Abhinav Agrawal will share the platform expertise, game design, and development processes for its social gaming giant in 'Why Won't FarmVille Go Away?'
The two will discuss "how to leverage platform opportunities and use design refactoring methods to extend the lifetime of a social game. In addition, attendees will gain insight into the rapid design, scoping, and development process of features for FarmVille."