
GDC Europe 2013 adds Sony Online community, Ages of Empire Online F2P talks
GDC Europe 2013 organizers announce new talks for the event, including an overview of Sony Online Entertainment's approach to communicating with players about MMOs, the fall and rise of Microsoft's free-to-play model for MMO Ages of Empire Online, and Applifier's survey on what drives virality for top mobile games.
These talks are part of the business, marketing & management track in GDC Europe 2013, which will take place Monday through Wednesday, August 19th-21st at the Cologne Congress-Centrum Ost in Cologne, Germany - just ahead of (and co-located with) the massive 275,000 person Gamescom event.
In 'F2P the Wrong Way: Age of Empires Online,' Microsoft executive producer Kevin Perry will explain why the MMORTS' free-to-play business model suffered from a disastrous launch. Perry will also detail "how his team changed the model and the product into a successful game as a service, while the game was still live."
Sony Online Entertainment global community relations director Linda Carlson will offer a broad look at the company's approach to player communication with MMO games such as PlanetSide 2 and the EverQuest franchise in 'A Perfect Storm - Managing Community Through Sea Change.' She will examine over 15 years of player history events and SOE's management of the player base, which resulted in "good or spectacularly bad effects."