The stories we hear are often about the one-in-a-million, lottery winning-type success stories. But what if your studio never manages to get that huge hit? This GDC 2023 business and marketing session is all about finding success without a smash.
Flopping Successfully: How to Run a Studio Without a Huge Hit goes into how these type of success stories, while inspiring, can be few and far between and aiming for that type of success can set you up to fail. Yngvill Hopen, CEO and Game Director at Henchman & Goon (creators of Pode and Flem), shares her thoughts on how they have kept their indie studio running for 10 years without any gigantic hits.
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This talk is largely for indie developers and students who want to explore different perspectives on how to run a studio or a project. They'll gain a broader perspective of what can be considered a success, and some food for thought with regards to how a project and a studio can be run.
View all GDC 2023 sessions here.
Join us at the Game Developers Conference in San Francisco this March 20-24, 2023 to learn how to find studio success without a smash hit. Register for GDC 2023 today!
GDC returns to San Francisco this March 20-24, 2023, and registration is now open! For more information, be sure to visit our website and follow the #GDC23 hashtag on social media.
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