In the latest update to GDC Europe's ever-expanding lineup, show organizers have debuted a trio of talks covering the free to play and social game markets, featuring speakers from Kabam, Couchbase, and more.
These sessions all fall within GDC Europe's Social & Online Games Summit, which will be held Wednesday, August 15th, and will offer a robust lineup of talks covering the most important trends facing developers on Facebook, mobile devices, the web, and beyond. This Summit is open to attendees with VIP, All Access, and Summit passes.
GDC Europe itself will take place Monday through Wednesday, August 13-15, 2012 at the Congress-Centrum Ost at the Koelnmesse in Cologne, Germany.
The full details on these new sessions are as follows:
- In a session dubbed "Game Design is Business Design," Ethan Levy (formerly of BioWare Social) will discuss how the rise of the free to play market has transformed the role of the modern game designer.
Using examples from BioWare's own social titles, Levy will point out the ways in which the digital landscape has changed the industry, noting why "the successful designers of our digital present are not only masters of fun, but also masters of business models and monetization."
- In another talk on free to play design, Andrew Sheppard, president of Kabam (The Godfather: Five Families, Kingdoms of Camelot) will discuss how developers can appeal to core players on mobile and social platforms.
His talk, "Freedom to Play - Unlocking Unprecedented Creativity in F2P Games," will outline how studios can "balance the tension between creativity and finances," offering advice on how to evaluate metrics, how to deepen player engagement, and much more.
- Finally, James Phillips, the co-founder and SVP of products for the data-management company Couchbase, will host a social games talk titled, "How Draw Something absorbed 50 Million New Users, in 50 Days, with Zero Downtime."
Using the popular Omgpop title as an example, Phillips will explain how to build and launch a large-scale social game while maintaining a steady and healthy business. Along the way, he will help developers select a data management model that will help them support their games even as they (hopefully) experience rapid growth.
These talks join numerous other previously-announced sessions, including a keynote on Assassin's Creed III, presentations covering Sine Mora and the Total War series, and much more. For a full list of all GDC Europe sessions announced thus far, visit the "Announced Sessions" page on the event's website.
Keep an eye out for even more exciting keynotes and sessions, and GDC Europe organizers have plenty more in store before the event opens its doors this August. Those interested in attending GDC Europe can secure their pass for the Gamescom co-located event now, as online registration is now open.