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GDC 2012 Adds Business Matching, Leading Industry Consultant To 'GDC Play' Showcase

Organizers of Game Developers Conference 2012 have announced new enhancements to the show's GDC Play showcase, including a new business software solution for exhibitors, and increased support from IGDA executive director and industry veteran Jason Della Rocca.

GDC Play -- which will take place March 6-7 during GDC 2012 -- is a dedicated program that will give exhibitors a chance to show off their games to a host of specially-invited industry decision makers, in addition to the 19,000-strong GDC attendee base.

The showcase itself will take place across several dedicated pavilions themed around emerging games markets, giving developers a venue to display their work and get in touch with other industry professionals and potential business partners.

As part of the showcase for GDC 2012, show organizers will now offer to exhibitors a full business matching software solution that will make it easy to request and coordinate meetings with key decision makers, as well as any All-Access Pass holders or other exhibitors attending the show.

In addition, GDC organizers are happy to announce that IGDA executive director Jason Della Rocca has signed on as a consultant to the GDC Play showcase, and will help ensure the attendance of key publishers, distributors, and investors.

Jason Della Rocca is a renowned consultant in the games industry, and has years of experience working with game studios and organizations worldwide. In 2009, Gamasutra sister publication Game Developer magazine named him among the publication's "Game Developer 50," which profiles the 50 most important contributors to the industry.

"The Game Developers Conference has a keen focus on helping grow and evolve the games industry," said GDC general manager Meggan Scavio. "One of the GDC's great strengths is to bring the whole ecosystem together and matching emerging developers to useful business opportunities will only make our industry healthier."

"For this reason we are delighted to open a games showcase to bring visibility to great new games and business matchmaking offerings to help developers bring their games to market. I am also very excited that we will have the talents and expertise of long-time industry veteran Jason Della Rocca to partner with us in bringing the initiative to life."

For more information on signing up for GDC Play, please visit the showcase's official sales-specific website.

GDC 2012 will take place next year from Monday, March 5 to Friday, March 9 at the Moscone Center in San Francisco, and will once again serve as the premiere North American event for games industry professionals. For more information, please visit the official GDC 2012 website, or subscribe to updates from the GDC news page via Twitter, Facebook, or RSS. GDC is owned and operated by UBM TechWeb.


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