Business & Marketing Track

Game-Changing Business Strategies

GDC Core Concepts is where game development expertise meets real-world impact, running from Wednesday to Friday. Curated by GDC’s Advisory Board — an esteemed group of industry veterans and innovators — these sessions and roundtables are designed to offer expert, relevant, and timely insights that will empower you to stay ahead in an ever-evolving industry.

You’ll explore six key pillars of game development: Audio, Business & Marketing, Design, Production & Team Leadership, Programming and Visual Arts, plus critical conversations on Advocacy. Whether you're after tried-and-true techniques, cutting-edge innovations or insights into new creative approaches, Core Concepts delivers invaluable takeaways that you can immediately apply to your projects.

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Three Days
Pass Access: All Access, Core

Core Concepts Business & Marketing Track

In the GDC Core Concepts Business & Marketing Track, you’ll dive into the essential strategies that fuel growth and success in the gaming industry. This track gathers marketing pros and business leaders to reveal the tactics behind building brand loyalty, optimizing monetization and driving player engagement.

With expert insights on everything from community management to viral marketing techniques, these sessions provide the tools you need to thrive in a competitive marketplace and position your brand for sustainable success.

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Who Attends

If you’re a game developer, marketer, or business leader focused on expanding your audience, boosting engagement or driving revenue, this track is for you. From scaling a startup to leading a global brand, you’ll gain critical insights into the business side of game development.

Business & Marketing Sessions

Discover the latest strategies in player acquisition, retention and monetization. Learn how to leverage data, craft marketing campaigns that resonate and integrate live service models into your business strategy — all without compromising the player experience. These sessions provide everything you and your business need to thrive.

Business & Marketing Roundtables

Engage in collaborative discussions on navigating the shifting landscape of game marketing and business. You’ll exchange ideas on maximizing player engagement, creating authentic connections with your audience, and share real-world solutions that spark innovative approaches to business growth.