Learn to better understand your players' social values at GDC 2018
Everyone who attends the Game Developers Conference in San Francisco next month will have access to a fantastic array of talks about the art and business of making games, including a particularly relevant one from League of Legends dev Riot Games on how to better understand your players' values.
This is more important now than ever because game developers need to be thinking globally when they consider their players, all of whom will have different backgrounds and different social values.
In their Advocacy track talk on "Understanding the Social Values of Your Players" Riot Games' Tash Elliott and Jeffrey Burrell will discuss the extensive research Riot has done to understand the underlying social values their players have across the world, lessons learned, and how they applied that information to create meaningful social impact campaigns and long term value for players.