GDC Europe 2011 Debuts Thatgamecompany, Glu, Digital Chocolate Talks
GDC Europe 2011 has revealed a selection of new lectures from the show's Summits, including thatgamecompany on reaching out to new audiences, Glu Mobile on freemium viability, and Digital Chocolate on making social games with hardcore gameplay.
This year, the gamescom co-located mid-August show in Cologne, Germany will host Summits on Social Games, Independent Games, Smartphone & Tablet Games, and Community Management.
Some near-final new highlights from these Summits, which have largely rounded out their line-ups, include the following:
- In the keynote for Monday's Independent Games Summit, president and co-founder of thatgamecompany Kellee Santiago will discuss how to reach out to new demographics in "Developing New Audiences: When the Past Can't Predict Your Future."
Drawing from her experience working on flOw, Flower, and Journey, Santiago will explain "how to make effective decisions based on little data to create commercially successful titles that, in the beginning (and maybe right up until you ship), no one will think you can sell."
- In the Smartphone & Tablet Games Summit, Mike Breslin, VP of global marketing at mobile publisher Glu Mobile (Gun Bros.), will host a talk titled "From Free-to-Play to Freemium: Emerging Category in Mobile Gaming."