GDC Online organizers have confirmed industry veteran and Zynga chief game designer Brian Reynolds to discuss smash hit title FrontierVille and the future of social game design in a keynote at October's show in Austin.
In his keynote address, 'Bears and Snakes! The Wild Frontier of Social Game Design,' Reynolds will explain how his Facebook title FrontierVille "treads new territory" by combining the classic techniques of traditional game design with the social gaming expertise that Zynga has gained from their FarmVille and Mafia Wars titles.
Reynolds, whose career has spanned more than 20 years with companies such as Firaxis and Big Huge Games, and who has co-created titles including Civilization II, Alpha Centauri and Rise of Nations, will also confront the challenges of taking familiar social game models and making them more entertaining for gamers and non-gamers.
With the massive gains and rapid progress of the social game space, Reynolds will offer his take on why games like FrontierVille -- which currently has 30 million monthly unique users on Facebook alone, according to Appdata.com -- are only the first step towards other exciting opportunities for the video game medium.