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Diamond Partner Q&A: NVIDIA'S Rev Lebaredian shares what's next for GPU hardware at GDC 2018

At GDC 2018, attendees will have the opportunity to interact with an array of sponsors who help fuel the games industry, including our Diamond Partners, whose support plays an integral role to the success of GDC.

To introduce you to our Diamond Partner NVIDIA, which has created a supercharged form of computing loved by the world's most demanding computer users, we've reached out to Vice President Rev Lebaredian to discuss what's next in GPU technology and what GDC attendees can expect from the company on the show floor.

Don't miss out! The Game Developers Conference in San Francisco next March will be a hub for many more great industry titans. For more visit the show’s official website.

Can you introduce yourself and explain what we can expect from NVIDIA at GDC?I’m Rev Lebaredian, NVIDIA’s Vice President of GameWorks and Lightspeed Studios; responsible for our gaming technologies. GDC is a time that NVIDIA can reconnect with our developer partners, connect with new development partners and introduce new tools and techniques to advance the state-of-the-art in game and game engine development.

What’s been your biggest driver of business in the last few years?
The biggest driver of our business over the last few years is unquestioningly deep learning. We were one of the first companies to see the potential of DeepAI, since it’s been powered by our GPUs from the very beginning.

What big graphics tech breakthroughs are on the horizon that developers should be aware of?
The most disruptive change in graphics and game technology is likely going to be the introduction of DeepAI to the 3D content creation process. Today, virtually all game development is gated by 3D content creation. Extremely large high-fidelity worlds require hundreds of artists, hand crafting every asset in these environments over many years; but gamers’ appetite for larger and richer worlds are still not satisfied.


We believe that the combination of DeepAI techniques with tools in the 3D content creation process will give us an order of magnitude or more efficiency in creating these worlds. For the same cost, we can create worlds that are 10X larger and more complex, or for 1/10th the cost, create the same world.

Ultimately, the hope is to completely democratize content creation, so that every gamer will be able to create such worlds, without requiring years of training in the arcane arts of 3D content creation.

How has the rise of emergent technologies like VR/AR/MR affected the pace of chip development?
NVIDIA has always maintained a frantic pace when it comes to developing GPUs, a pace that’s blown Moore’s law out of the water. These new modes of immersion into virtual worlds are increasing the demand for GPU performance. To help address this insatiable demand, we not only push the raw horse power to the limits; we also add specific features to each generation of our architecture to optimize for these new display modes.

What’s the path forward for NVIDIA?
We are gamers ourselves, so we want the most immersive and vibrant gaming experiences! arguably invest more into to gaming technology than any other company in the world. We want to continue to push the pace of innovation forward and use all the technology and resources we have at our disposal to make gaming the world’s most compelling entertainment platform. We
believe that is the biggest benefit we can provide to the industry, developers and most importantly gamers.

Are you planning anything for GDC that our attendees should look out for?
We have exciting breakthroughs we are going to share in the field of AI. In addition, we are sharing some amazing graphics demos and expanding our toolkits for game developer with new graphics techniques, and simulations.

GDC 2018 will take place March 19-23rd at the Moscone Center in San Francisco. For more information, visit the show's official website, or subscribe to regular updates via FacebookTwitter, or RSS.


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