GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Advanced Publisher Pitching: Strategy and Pitch Optimization for Scoring Deals

Instructor: Jason Della Rocca

December 4, 2020 | 8:00 am-5:00 pm PT

$999 | Only 4 seats remain

Course Description

This masterclass will focus on pitching and scoring publishing deals for premium PC and console games. Additionally, as part of the class, each attendee will pitch their current game and receive direct feedback and advice for improving their pitch. Attendees will need to prepare a draft pitch deck prior to the masterclass. Instructions for preparing a pitch deck will be sent upon registration for the course.


Intended Audience

Developers who have a commercially viable game they are actively (or will soon be) pitching to premium publishers.


Key Takeaways

  • Learn overall deal-making strategy and mindset.
  • Learn how to research and track publishing targets.
  • Develop skills in pitch desk construction and fine-tuning, including competitive analysis.
  • Discover publisher introduction processes and meeting tactics.
  • Walk away ready to pitch your game to premium publishers.


Instructor Bio

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specializes in business/partnership development, pitching/funding, and ecosystem/cluster development. As the co-founder of Executions Labs, he was a hands-on early stage investor to over 20 independent game studios from North America and Europe. Between 2000-09 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine’s “Power50,” a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.

For questions about GDC Masterclass courses, please reach out to the GDC team.



Connecting the Global Game Development Community