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Advanced Publisher Pitching: Strategy and Pitch Optimization for Scoring Deals

Jason Della Rocca

Dec 9 & 10, 2021 | 1 pm-5 pm PT both days

$999 | Limited seating

Course Description

This masterclass will focus on pitching and scoring publishing deals for premium PC and console games. From creating your target list of viable publishing partners, to researching your key competition, and how best to manage the introduction and follow-up process, we’ll cover everything you need to know.

Additionally, as part of the class, each attendee will have the opportunity to pitch their current game and receive direct feedback and advice for improving their pitch.

Course Type

Two-Day Course: This is a single course that takes place over two four-hour days with limited breaks.

Intended Audience

Developers who have a commercially viable game they are actively (or will soon be) pitching to premium publishers.

Key Takeaways

  • Learn overall deal-making strategy and mindset.
  • Learn how to research and track publishing targets.
  • Develop skills in pitch deck construction and fine-tuning, including competitive analysis.
  • Discover publisher introduction processes and meeting tactics.
  • Walk away ready to pitch your game to premium publishers.


Participants opting to do a practice pitch will need to prepare a draft pitch deck PRIOR to the masterclass. Instructions for preparing a pitch deck will be sent upon registration for the course.

Instructor Bio

Jason Della Rocca is a game industry entrepreneur, funding advisor, and cluster expert. He specializes in business/partnership development, pitching/funding, and ecosystem/cluster development. As the co-founder of Executions Labs, he was a hands-on early stage investor to over 20 independent game studios from North America and Europe. Between 2000-09 he served as the executive director of the International Game Developers Association (IGDA), and was honored for his industry building efforts with the inaugural Ambassador Award at the Game Developers Conference. In 2009, Jason was named to Game Developer Magazine's "Power50," a list which profiles 50 of the most important contributors to the state of the game industry. As a sought after expert on the game industry, Jason has lectured at conferences and universities worldwide.

Please review the GDC Masterclass Registration Policies prior to registering.


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