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Congratulations on being an alt.ctrl.GDC exhibitor for the 2024 event! This exhibitor page is available to help you get ready for GDC. Bookmark this page for further reference! If you are not the correct contact person, please forward the appropriate contact information to Claudia Black. You'll find important information and deadlines listed below, so please make sure to review everything on this page and fill out forms for requested information.

Set Up & Expo Hours

Set up hours (in Pacific Time):

Monday, March 18: 8:00 am - 8:00 pm

Tuesday, March 19: 8:00 am - 6:00 pm

Alt.ctrl.GDC Exhibitor booth and GDC Expo Hours (in Pacific Time):

Wednesday, March 20: 10:00 am - 6:00 pm

Thursday, March 21: 10:00 am - 6:00 pm

Friday, March 22: 10:00 am - 3:00 pm

Equipment & Set Up

Each alt.ctrl.GDC exhibitor recipient is granted a space with signage that includes the game/controller title and creator name. You will be expected to provide your own computer or console.

The equipment provided with your space at the alt.ctrl.GDC exhibitor booth includes:

(1) table (72''W x 24'' D x 30'' high)

(1) sign that lists the game/controller & creator

(1) chair

Additional equipment can be requested below and is subject to show management review and approval. You may request internet access only if it is required to play your game. The conference itself will have open WiFi in select places, but not on the Expo Floor.

You must ensure that your space is fully set up and show-ready but by 6:00pm on Tuesday, March 19th.  

Example Photos

See example photos of the alt.ctrl.GDC exhibit space from previous years. Note – This is not an exact replica as modifications may be made for 2024.

Submit Exhibitor Booth Info

Due: January 31

Each alt.ctrl.GDC exhibitor must submit their booth information by Wednesday, January 31. Failure to submit this information may result in removal of your exhibit from the show.

Show Management Rules & Regulations

Please read the following Show Management Rules and Regulations, Code of Conduct and Health and Safety guidelines as it pertains to your exhibit. 

Shipping & Material Handling

An alt.ctrl.GDC exhibitor may hand-carry one load of materials (through the front door of the Expo Hall only), providing it can be moved in one trip without the use of dollies, hand trucks or other mechanical equipment. Anything larger must be shipped in advance to the Freeman Advance Warehouse. If you are shipping materials between March 12 - 22 please use this label here.

**You can download the shipping label via the button below”**  

c/o PDS/Freeman

Game Developers Conference 2024

(Your Company Name & Booth Number)

365 East Grand Avenue

South San Francisco, CA 94080

United States of America


Advance shipments will be accepted at the warehouse Monday through Friday, 8:00 am to 3:00 pm. Advance shipments sent to the Freeman warehouse must only arrive Thursday, February 15th, 2024 through Monday, March 11th, 2024. Please note that the warehouse will not accept shipments before these dates.


Freeman is the official contractor for GDC 2024 and is responsible for unloading, delivery, reloading and processing all exhibitor freight shipments. Exhibitors that do not coordinate with Freeman in advance will be penalized may result in removal of their exhibit from the show.


Pass Information

Due February 24:

As part of your alt.ctrl.GDC finalist package, you will receive 2 GDC All Access passes, which can be given to any 2 members of your team. These will allow entry into the Summits (Monday & Tuesday), the Main Conference (Wednesday through Friday). You can see what the All Access pass will grant you here. In addition to the conference passes, each team will receive 2 Exhibitor passes. You will be able to pick up your pass at Registration with proper photo ID. The GDC All Access pass and Exhibitor pass includes access to the Exhibit floor, but only during Expo hours (Wednesday, March 22 – Friday, March 24). Please fill out these pass requests by Friday, February 23. Once the pass request have been recieved we will send you a code to register for the pass. 

Location & Hotels:

If you would like to reserve a hotel in the Downtown San Francisco area, you are welcome to use the below link. Hotel cancellations must be made by 72 hours before the start of the reservation.


Please don't hesitate to contact Claudia Black if you have any questions regarding exhibitor setup.


Connecting the Global Game Development Community